The Secrets of Using Social Media to Grow Your Beauty Career

Saying that social media has transformed every aspect of modern life is a pretty accurate statement. Everything we do today – from our business to personal lives – in some way includes use of social media. Whether it’s keeping in touch with family and friends, promoting a business, or just watching videos that interest you, [...]

So You Want to Be a Stylist? Here are Some Tips You Should Know

If you’ve been thinking about pursuing a career in cosmetology, you’re probably starting to think about what you’ll do after you finish schooling. While the opportunities are endless in the space, each industry has its own unique demands. Stylists, for example, require the ability to communicate well while staying abreast of current trends. If your [...]

Halloween & The Rise of Special Effects Makeup

Most of those in the beauty industry are well aware of the increased chair traffic they’ll likely see around Wedding and Prom seasons as well as the holidays. But many may now also start to see beauty clients coming through their door for another service: Special effects makeup. Thanks in some part to the popularity [...]

Why You Need Makeup Certification Courses & Schooling

Anyone can learn to do makeup on themselves. With some practice and research, finding the right foundation shade and shadow colors to compliment your eyes, isn’t too difficult. But just because someone has mastered the smoky eye on themselves and can do their eyebrows perfect every time, does not mean they can be an artist [...]